The opportunity for advertisers to target the travelling public has never been greater. The transport sector has not only provided some of the earliest and most successful digital signage case studies, but it has put the DOOH industry firmly on the map and underpinned its recent growth. The high traffic and high value audiences of the worlds’ airports, train stations and metro hubs have proved highly desirable to digital advertisers. Whilst advances in mobile internet & video-on-demand technology is enabling a host of exciting passenger-targeted digital opportunities. The Screen Forum is holding an informal breakfast meeting on Wednesday 10th February to assess these trends and understand how different transport markets are using digital signage to attract advertising and engage with their audiences. An informal breakfast meeting with brief presentations and case studies from companies specialising in the different sectors of ‘Planes, Trains & Automobiles’. The session will provide valuable insight and an opportunity to network and discuss the points raised; Speakers Inc:   Niall McBain – CEO of Spafax, the WPP agency that arguably invented the captive audience network with its in-flight entertainment work. With more than 60 international airline clients, Niall will discuss how digital advertising is evolving in the air.   Stefan Kuhlow – Managing Director at Stroer InfoScreen, part of the Stroer Group & Germany's leading digital out-of-home specialist, with digital screens at over 250 railway station and subway locations across Germany.  Stefan will discuss the future for DOOH in RAIL across Europe.   Jason Cotterrell – Commercial Director of CBS Outdoor. Responsible for all CBS’ bus advertising, Jason will discuss how the CBS experience is developing their approach to digital advertising above ground.   Frederik Vroman – Business Development Manager at Dzine, one of the world’s foremost suppliers of passenger information systems, will discuss the trend towards combined information and advertising media solutions. Venue: The Hospital Club, Forest / Private Screening Room 24 Endell Street, London, WC2 9HQ Click for Map | Click for Street View Date: Wednesday 10th Feb 2010 Time: 9am - 11am Cost: (including breakfast) £75 ex VAT   Free to Screen Forum Members Send Cheques to : 20 Eastcastle Street, London, W1W 8DB, UK Note: There are very limited places for this breakfast briefing, so please register as soon as possible. Lisa Goldstein lisa.goldstein@thescreen.org t: 0207 631 2152 www.thescreen.org