For access to a write up of the events and the video recordings of the events click on the following link From Lab to High Street
Original Event Invitation
At a special Breakfast Briefing hosted by R/GA London and Nokia Retail, on February 28th, The Screen will take a look at some of the most innovative examples of how brands can work on improving their in-store customer user journey by embracing new forms of digital media and challenging the norm. With presentations from both retailers and creatives who are pioneering in this field, the audience will hear global insights into how in-store physical spaces are being transformed into the next generation of digital retail environments. Attendees will also have the opportunity to view, for the first time, R/GA London’s new digital retail lab – a real world setting where brands can concept and test new digital and mobile retail experiences.
Speakers Inc :
John Jones – SVP, Creative Director, Retail for R/GA. John will talk about insights into the physical space and how R/GA LAB serves as a workshop for new interactions and a place to observe, analyse and create new insights about customer behaviour.
Felipe Del-Corral – Head of Digital Retail Worldwide for Nokia.
We will hear about the new Flagship store in Helsinki and how the installations and insights from this will help transform Nokia’s partner stores, which they are working with more closely.
Attending Details :
151 Rosebery Avenue, London
Date: Thursday 28th February 2013 Time: 9am – 11:30am