With its ambitious plans and unrelenting focus on customer insight, in 2014 Tesco are set to become one of the UK’s most innovative digital out of home players.
Powered by dunnhumby’s insight, from April 7th, the JCDecaux SmartScreen network goes live with 72” digital screens located at the entrances to the top 400 Tesco stores. For the first time advertisers can plan campaigns to reach customers according to when they are shopping, where they are shopping and what they are shopping for.
Elsewhere on the Tesco estate, Amscreen has portrait digital screens in 450 Tesco Petrol Forecourt Stations, engaging customers while waiting at the till. Amscreen’s OptimEyes technology produces anonymous metrics counting total viewers, attention and dwell times.
All this is building on Tesco’s own pioneering developments with digital multi-channel retail concepts with applications involving augmented reality, QR codes, interactive window displays and virtual fitting rooms.
The fusion of in-store retail sales data with audience insight promises to deliver a new level of market-leading relevance for both Tesco and advertisers.
On May 14th, The Screen will be running a Breakfast Briefing at the eagerly anticipated 2014 NEC Showcase being held over two days at The Velodrome. We will be hearing from Tesco and dunnhumby about these new developments and attendees will have the chance to explore how this next generation of audience insight will inform the industry, re-defining media values, planning and evaluation decisions.
After the briefing there will be the opportunity to discover ‘best in class’ innovative technology solutions within a number of interactive zones including Retail, Digital out of Home, Education, Transport, Leisure, Corporate Communications and NEC Innovations at the Showcase.
Matt Todd, Media Planning Director, Tesco
Darren Wright, Senior Insight Analyst &
Anthony Worssam, Store Media Propositions Director, dunnhumby
Location: The Velodrome, Queen Elizabeth Olympic Park, Stratford, London
How to get there:
Queen Elizabeth Olympic Park is best accessed via public transport. The nearest stations are Stratford station and Stratford International station. Parking is available at nearby Westfield Shopping Centre.
Date: Wednesday 14th May 2014
Time: 9:00am – 11:00am
Non-Members : £95 – Click here to Pay via PayPal
Members : Free
To Register: email email@example.com
mob : +44(0)7952 407 974