THE SCREEN FORUM : Q1 & Q2 AGENDA REPORT
The first half of 2009 has seen The Screen Forum drive a busy agenda in its coverage of key topics relating to the Digital Out-Of-Home industry. Subjects as diverse as retail signage, external investment, campaign planning, media sales outsourcing and display technology have all been the focus of different Screen events over the period.
More than 25 speakers from companies such as CBS Outdoor, BBH, Sony, Sharp, Samsung, Avanti, Amadeus Capital & BroadSign have graced the stage, and Screen Members have been treated to some invaluable networking opportunities alongside fascinating insight from these leading industry figures.
The agenda has included regular Breakfast Briefings held at The Hospital Club, where the maximum capacity of 60 has left attendees crowding the aisles, and the larger Investment Conference - held alongside Screen Media Expo 2009 at Olympia.
All the events have been recorded and the footage made available for download on The Screen Forum VIMEO site, The Screen Media Expo resources site and AKA.TV. Full event summaries and reports have been written and distributed via AKA.TV and Van Etten’s Clippings Service.
The full session summary is as follows:
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DIGITAL OUT-OF-HOME 2009 THE DIGITAL PERSPECTIVE |
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| Speakers: | ||
| Kinetic | Carolyn Nugent, UK Head Of Digital | |
| New Media Age | Michael Nutley, Editor-in-Chief | |
| OOH-tv | Denis Gaumondie, Editor | |
| Magenta Research | Bob Michaels | |
| 2009 - The Digital Perspective 2009 has been a tough year for the mainstream media market – but how will the digital signage segment look back on the impact of the credit crunch ? A period of industry shake-out and survival, or a year of grabbing market share from other traditional media ? A year on hold, or a year when the digital out-of-home market finally came of age ? The attendees will hear brief presentations and opinion from digital experts on the buying and the selling side, covering both the UK and wider markets. The session is designed to provide valuable insight with an opportunity to network and debate the topics raised. |
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| Watch the Event Video Coming Soon... | ||
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DIGITAL OUT-OF-HOME GETTING SCREEN TECHNOLOGY RIGHT |
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| Speakers: | ||
| Sharp Europe | Sven Johannsen, Business Dev Director | |
| Samsung | Dominic Webb, General Manager Displays | |
| Digital View | Richard Cobbold, Managing Director | |
| Esprit Digital | James Brenner, Operations Director | |
| Daktronics | Patrick Halliwell, Managing Director | |
| “Getting Screen Technology Right’ covers the pros and cons of the screen technologies available to the digital out-of-home industry. An overview on LCD, PLASMA and LED - on large format displays, daylight viewability, portrait and landscape, irregular shapes, projection and the exciting future of OLEDs and E-INK.
The Screen Forum will bring together companies involved in both the development of the technologies and the high profile installations where the different technologies have been used. The event will seek to understand why specific technology choices have been made, evaluate the success of those choices and discuss the operational learnings for other network operators. |
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| Watch the Event Video Online Now | ||
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DIGITAL OUT-OF-HOME THE LIFE OF A DIGITAL CAMPAIGN |
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| Speakers: | ||
| BBH | Tom Woodhead, Account Manager | |
| Kinetic | Rachel Howe, Account Manager | |
| Grand Visual | Dan Dawson, Digital Director | |
| CBS Alive | Lisa Rokny, Creative Comms Director | |
| The Life Of A Digital Campaign’ follows the specific case study of the British Airways T5 digital out-of-home campaign from planning, to booking, to creative, to distribution, play-out and reporting. The Screen Forum brought together the client, the planners, the media agency, the creative team, the digital out-of-home network owner to talk about how the campaign was conceived, why the specific digital formats where selected, how the process was executed and how it was received. |
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| Watch the Event Video Online Now | ||
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DIGITAL OUT-OF-HOME INVESTORS CONFERENCE |
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| Speakers: | ||
| BroadSign Inc | Brian Dusho, CEO | |
| Orthus Partners | Brian Pohl, CEO | |
| Results Intl | Andy Collins, Partner | |
| Amadeus Capital | Jason Pinto, Associate | |
| Silicon Valley Bank | Andy Tsao, Senior Relationship Manager | |
| Simply Ventures | Henry Scott, CEO | |
| Skyline Capital | Martin Cunnison, Partner | |
| The digital out-of-home media industry still needs major investment to grow. Building the digital screen infrastructure will require significant sums of money. With many companies in the sector still working towards their first profits - access to funding is likely to be a major challenge through 2009 and 2010 |
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| Watch the Event Video Online Now | ||
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MEDIA SALES IN-HOUSE, AGGREGATE OR OUTSOURCE? |
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| Speakers: | ||
| Avanti Screenmedia | Simon Rees, CEO | |
| GetMeMedia | Peter Davies, CEO | |
| DigiCom | Ralph Ahern, Commercial Director | |
| ABC Media | Stuart Tiedeman, Sales Director | |
| With a variety of retail media sales options available - the question for digital signage network owners is how best to align their media sales efforts to engage with potential advertisers. To-date the market has been dominated by in-house teams. Recently however these teams have been joining together to form alliances, aggregating their networks, audiences and retail sales contacts. Meanwhile independent trading mechanisms have starting appearing on the internet, and new 3rd party specialist agencies have sprung up. |
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| Watch the Event Video Online Now | ||
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RETAIL THEATRE NEXT GENERATION RETAIL DIGITAL SIGNAGE |
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| Speakers: | ||
| CBS Outdoor : | Helen Kavangh, Commercial Director | |
| Sony Professional : | Mike Fabian, Solutions Director | |
| Mood Media : | Jonathan Patrick, CEO | |
| N-Store : | Edwin Van Setten, Marketing Director | |
| The next generation of retail stores will not use digital media as a way to enhance their existing environments - but will instead design their environments around digital, using technology to deliver integrated multimedia experiences - or 'Retail Theatre' Digital signage is transforming the retail landscape and the concept of digital 'Retail Theatre' offers new opportunities for retailers, technology providers and creatives. It evolves the ROI, enables new business models and puts digital at the centre of the in-store experience. |
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| Watch the Event Video Online Now | ||
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- dates will be confirmed upto 4 weeks in advance
- priority to all events is given to The Screen Forum Members
- topics and dates liable to change, in line with speaker and venue availability
