The Screen Forum is an independent UK group dedicated to the ongoing development of the digital signage industry. Its members include representatives from all aspects of this rapidly growing medium, which is also commonly referred to as screen media, digital media networks, dynamic signage and captive audience networks.
Feb '10 The Screen Announces Next Event : The Advance of Mobile... The Mobile Phone's Growing Impact on Digital Signage. From providing new low cost connectivity options, to enabling interactive feedback loops, user generated messaging, blue-tooth advertising and remote screen control. The mobile phone is fast becoming Digital Out-Of-Home’s favourite technical and media accessory. Speaking at the event will be: Richard Metcalf - Business Development Director at Joule Robert Thurner - Commercial Director at Incentivated Tom Gardner - Business Development Manager at Hutchinson 3G Scott Davies - Vice President for UK & Ireland at never.no To Register for the Event - Click Here January '10 The Screen Announces : 'Planes, Trains & Automobiles' - a breakfast briefing event looking at how the digital signage is evolving in transport. Speaking at the event (to be held on Wed 10th Feb, in London) are; Niall McBain - CEO of Spafax (Planes) Jason Cotterrill - Commercial Director of CBS (Buses) Grant Branfoot - Managing Director of OCEAN Outdoor (Road Side) Frederik Vroman - Biz Development Manager at Dzine (Info Systems) Registration for this Event has Now Closed December '09 The Screen holds its review of the year - the '2009 - A Digital Perspective' 'We attended the 8th event of the year conducted by The Screen. This innovative events company holds informative digital signage (DS) based mini-conferences for European based DS professionals. On this occasion they offered a 2009 Digital Perspective with a range of speakers embracing many different aspects of the public display world...' Read the Review Here November '09 8th December 2009. '2009 - The Digital Perspective' - will be held at The Hospital Club at 9AM - and will feature talks from key industry commentators. Carolyn Nugent, the new head of digital at planning agency Kinetic, will discuss how advertising clients have come to view the sector during these turbulent 12 months. Micheal Nutley, editor of New Media Age, will give his view as to where the DOOH sector now sits amongst the wider set of new digital media options. Denis Gaumonde of OOH.TV, the leading foreign language news portal for the digital out-of-home sector, will discuss how the industry has fared in the key European markets. Whilst Bob Micheals, CEO of Magenta Research, will give the suppliers overview of the global market for digital signage equipment. For more information, or register for the event follow this link October '09 The Screen announces it is to team up with Lyonsdown Media Group to produce a comprehensive report of the UK Digital Signage Industry for publication in the leading media focused national newspaper, The Guardian. The report, which will hit the newstands in January, will cover all aspects of the developing market for digital out of home and advertising and marketing. For more information contact The Screen or download the information here. Screen members will be asked to contribute key data and will receive discounts on the placing of any media. September '09 After an exciting schedule of 5 Breakfast Briefing events in the first 6 months of 2009, The Screen has returned refreshed from the summer break with a host of new ideas, members and sponsors. New sponsors include TrueColours Distribution, the UK's leading specialist AV supplier a key digital signage hardware and software provider. Membership has grown steadily over the first 6 months of 2009 - with members such as InfoTraffic, DigiCom & Fujitsu appearing from every corner of the industry. In the coming weeks we will be releasing an exciting agenda of events leading upto the next ScreenMedia Expo Europe, to be held in Olympia in May 2010. |
 The Advance of Mobile... The Mobile Phone's Growing Impact on Digital Signage |
 June 09 The first speaker was our own Bob Raikes. Raikes started by explaining to delegates how the display world is completely dominated by LCD because of the huge range of sizes that can be made and because of the scale of the markets that can be addressed, from cell phones to public displays. Plasma is not having a successful time against LCD in digital signage and both LG and Samsung SDI, two of the top three PDP panel makers, are not developing their production capacity with major investments - unlike Panasonic, whose major new investment in Amagasaki in Japan is just coming on stream. Raikes said that Meko’s forecast for Europe is less aggressive than that of its partners DisplaySearch for the global industry. However, even modest growth would be good as the industry has been basically pretty flat for the last couple of years. . .   May 09 : The Screen Holds 'Digital Out Of Home - Life Of A Campaign' Event at Hospital Club : Read The James Van Etten Review : Last Friday I attended The Screen Forum at The Hospital Club, London. It is a regular series of 'Breakfast Briefings' at the Hospital Club. Topic this time was, ‘The Life Of A Digital Campaign’ which covered the specific case study of a digital out-of-home campaign from planning, to booking, to creative, to distribution, play-out and reporting. I cannot but stress how valuable these forums are. It seems with each session these forums gets better like aging wine. The Screen Forum brings together the client, the planners, the media agency, the creative team, the digital out-of-home network owner to talk about how the campaign was created, why the specific digital formats where selected, how it was delivered and received..(read more on AKA.TV) The Best Kept Secret in Media or so says Jason Pinto, a partner at Amadeus Capital, the company that recently participated in the $18M funding round of global digital signage software provider EnQii Media. For him, whilst everyone else in the investment industry is talking about digital media opportunities on the internet, his firm has been lucky enough to get involved in an even more exciting industry - that of providing the infrastructure for the rapidly growing Digital Out-Of-Home industry. Click to read the full review FEBRUARY '09: The Screen Announces Next Breakfast Briefing March 4th: MEDIA SALES - IN-HOUSE, AGGREGATE OR OUTSOURCE? With a variety of media sales options available - the question for digital signage network owners is how best to align their media sales efforts to engage with potential advertisers. To-date the market has been dominated by in-house teams. Recently however these teams have been joining together to form ‘alliances’, aggregating their networks, audiences and sales contacts. Meanwhile independent trading mechanisms have starting appearing on the internet, and new 3rd party specialist agencies have sprung up. The Screen Forum is holding an informal breakfast meeting on Wednesday 4th March to assess these different trends and the options available to network owners. The attendees will hear brief presentations and case studies from companies on both the sales and the booking sides. Read the RETAIL THEATRE REVIEW ON AKA.tv JANUARY 09: The Screen Announces Retail Theatre Breakfast Briefing. The next generation of retail stores will not use digital media as a way to enhance their existing environments – but will instead design their environments around digital. The future is not plasmas strapped to the ceiling – but total integrated environments utilising a wide range of technology to deliver integrated multi-sensory digital retail experiences – or ‘Retail Theatre’ Digital signage is transforming the retail experience and the concept of digital ‘Retail Theatre’ offers new opportunities for retailers, technology providers and creatives. It evolves the ROI, enables new business models and puts digital at the centre of the in-store experience. In combination with the Retail Business Show, The Screen Forum is holding an informal breakfast meeting on Wednesday 28th January on this next generation of digital signage in retail and the concept of ‘Retail Theatre’. Contact info@thescreen.org.uk if you would like to attend DECEMBER: No digital signage network operator wants to make all their own content – and not many can get away with a loop that is 100% advertising. So how do you go about locating quality programming and content to fill the airtime on your network? Who are the providers and how much does it cost? Should you be expecting to pay per play or per screen or a basic one-off cost? Can you adapt it, add subtitles and can you play your own ads around it..? The Screen Network Owner's Forum meeting on Friday 5th December will be an informal breakfast meeting with brief presentations and case studies by leading content owners and syndication specialists. NOVEMBER: The Screen Hosts Software Event Another full house for The Screen, as it reviewed the difference approaches network operators take when deciding between SaaS (Software As A Service) and Enterprise Software. Scala lead the debate and with their leading UK integrator partner Beaver Group suggested that even enterprise sales lead to long term customer engagements. EnQii Media on behalf of the SaaS model gave their view of how the whole software market was moving towards a rental ASP model, and that Digital Signage was likely no different. Click to read the event review or download the speaker videos. OCTOBER : The Screen Announces 2 Breakfast Briefings The Screen Forum will hold 2 of its popular Breakfast Briefings before the end of 2008. On November 5th The Screen will tackle the issues of choosing between different digital signage software vendors, with a morning on the subject of 'SaaS Software vs. Enterprise Software : Selecting Software For Digital Signage' and the business decisions behind adoption. On December 5th The Screen moves to the subject of how to secure content for digital signage networks, with talks on 'Content Syndication Sources and Models'. The Breakfast Briefings are held at 9AM at The Hospital Club in London's Covent Garden. Attendance is free to Screen members. SEPTEMBER : The Screen Announces Investor Conference In partnership with Screen Expo 2009, the Screen Forum is to hold a two day program of special breakfast brieifings and conference sessions alongside the major European digital signage show to be held in London 7th - 8th April 2009. The conference will cover all aspects of funding for digital signage companies, and interested parties should contact info@thescreen.org.uk AUGUST: The Screen Announces Retail Conference In partnership with the Retail Business Show, the Screen Forum is to hold a two day program of special breakfast briefings and conference sessions alongside the major European retail show held in London 28th and 29th January 2009. To find out more about the event visit retail events and to download the agenda click here. Prospective speakers should contact info@thescreen.org.uk JULY: The Screen Hosts Interactivity Event Nothing, if not well-timed. Interactivity is at the leading edge of the digital signage industry - and the four speakers neatly encapsulated its exciting evolution from traditional touchscreen impressions, to today's immersive technologies of gesture-based control, mobile phone response and social network integration. To read the review of the event on AKA.TV click here and to download the speaker videos click here JUNE 2008: Interactivity in Out-of-Home Advertising Briefing Announced The growing possibilities around interactivity are behind some of the most exciting developments in the digital signage industry. Interactivity has moved on from its simple one-person, one-touch beginnings to now encapsulate multi-touch opportunities, gesture-based control, audience participation, mobile phone response and bluetooth messaging. On Friday 27th June, The Screen is to hold one of its regular single-topic breakfast briefings. With presentations from 4 different perspectives click here to find out more. To register contact info@thescreen.org.uk APR 2008: The Screen Hosts Audience Measurement Event The Screen held the latest of its scheduled bi-monthly breakfast briefings on the subject of Audience Measurement. A full house of Screen Members and guests listened to presentations that debated how the lack of a common currency for audience measurement is holding the digital signage industry back. Click here to read event review and to download video presentations MAR 2008: Audience Measurement Breakfast Briefing Announced The Screen to hold one of its regular single-topic breakfast briefings focusing on the key subject of Audience Measurement. With presentations from 4 different perspectives - including a research company, a media network, an agency and a technology supplier. 9am - 11am, The Hospital Private Screening Room, Covent Garden, London. To register contact femke@thescreen.org.uk FEB 2008: The Screen Hosts Exhibitors Party at Screen Expo 2008 The Screen Forum is to host an exhibitors and Screen Members party at Olympia on the middle evening of the Screen Expo 2008 show. Ostensibly celebrating the editorial relaunch of their sister company AKA.TV and the 3rd Screen Expo event, the party will offer a great opportunity for all members to network with the key exhibitors, and of course enjoy some well deserved drinks at the end of a long show day. JAN 2008: The Screen Network Owners Pavilion at Screen Expo 2008 The Screen Forum and Screen Expo 2008 have linked up to showcase a Network Owners Pavilion and Theatre at the February Show in London. The pavilion and theatre will provide a dedicated focus on the Digital Media Network Operators themselves - their media propositions, their technology and their programming. For the advertising community the showcase will provide a rare opportunity to compare side-by-side some of the key players in this new market. DEC 2007: The Screen Joins Forces With AKA.TV Since 2004 The Screen Forum has been bringing the best brains in the UK sector face to face with advertisers and investors through its evernts, directories and support for major trade shows. Over the same period www.aka.tv has been THE trusted source of insightful and unbiased news and information regarding developments in the digital media space. Now the global/local reach and insight of both organisations is being integrated to offer a new level of value to our combined members, subscribers, attendees and readers. |
|
Screen Advertising Networks Directory - February 2008 edition is now available.
|
|
