Lifting The Lid on Heathrow

As part of our regular series of Breakfast Briefing events, on 29th October The Screen will be ‘Lifting The Lid’ on the digital out-of-home showcase that is Heathrow Airport. Getting behind the scenes at one of the most innovative and valuable digital advertising locations in Europe.

To be held at our usual Covent Garden home - The Hospital Cub in Endell Street - the morning event will follow the passenger journey from arrival through to departure, examining the digital signage techniques used, the media models employed and the technology underpinning it all.

With a highly desirable advertising audience and vast traffic numbers – Heathrow represents a fascinating opportunity for all sides of the digital signage industry. From rail link, to departure hall, to lounge – we will hear from the different media owners, operators and integrators to find out what has driven the different digital media choices, what works and why.

The Screen Forum informal breakfast meeting will kick off at 9am on 29th October. Alongside the coffee and bagels, attendees will be treated to brief presentations and opinions from key figures behind Heathrow’s media strategy and operations. The session is designed to provide valuable insight with opportunity to network and debate the opportunities raised.

Speakers Inc:

Juan Perez - Head of Advertising, Sponsorship & Expo for BAA Heathrow : Juan will give us a detailed overview of BAA’s out-of-home media strategy for Heathrow.

Yan Huybrechts - Commercial Development Manager at Heathrow Express : Yan will discuss the impact of HEX’s different digital media formats and present their plans for the future.

Alan Sullivan – Sales Director at JCDecaux Airport :
Alan will show how JCDecaux package and sell their properties at Heathrow and the key dynamics that underpin its success.

Venue:

The Hospital Club, Forest / Private Screening Room
24 Endell Street, London, WC2 9HQ
Click for Map | Click for Street View

Date: 29th Oct 2010
Time: 9am - 11:30am

Cost: (including breakfast)

Free to Screen Forum Members

Send Cheques to :
20 Eastcastle Street, London, W1W 8DB, UK

Note: There are very limited places for this breakfast briefing, so please register as soon as possible.

Lisa Goldstein
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t: 0207 631 2152
www.thescreen.org