Stadium – DOOH & The Crowd
The Screen UK is holding a special breakfast briefing event on November 18th at Harris’ brand new state-of-the-art Reading showroom and headquarters. ‘STADIUM MEDIA - DOOH & THE CROWD’ will look at how digital out-of-home is being used to transform our major sports and entertainment arenas.
With sports media rights and sponsorship at sports venues commanding ever greater valuations, The Screen looks at how digital media is getting in on the game. Are clubs purely focused on improving the visitor experience - with replay screens and improved onsite messaging - or are they also now looking to digital out-of-home to provide additional income opportunities ?
How is advertising within arenas changing and will developments in technology soon be putting a TV screen in the back of every fan’s seat ? To understand all the opportunities for the digital signage industry across our sport facilities and entertainment venues, The Screen has brought together speakers from the key organisations working across stadium media and technology.
Attendees will hear brief presentations, have time to network and discuss the points raised, whilst having open access to tour Harris’ fantastic demo, showcase and canteen facilities. There is very limited space available for this one-off event, so early registration is recommended.
Speakers Inc:
Sports Revolution is the leading media rights and sponsorship agency for stadiums across the UK. Antony will present various case studies from around UK sport and entertainment to assess the media impact of digital out-of-home.
Mike will discuss Harris’ next generation digital implementation at Orlando’s AFL Amway Centre Stadium and the different business cases between North America and the English Premier League - particularly in light of the 2018 World Cup bid and new FIFA video requirements.
Jonathan will outline the key current and future developments driving digital display technology in Stadiums, with examples from NEC’s recent implementations across Europe.
Ross will focus on the developments in digital field side advertising, touching on how to maximize ROI with technologies such as pitch-side perimeter LEDs.
Venue:
Harris Corporation, Broadcast Communications
Eskdale Road, Winnersh, Wokingham, RG41 5TS
United Kingdom
Date: 18th Nov 2010
Time: 9am - 12pm
Cost: (including breakfast)
Free to Screen Forum Members
Send Cheques to :
20 Eastcastle Street, London, W1W 8DB, UK
Note: There are very limited places for this breakfast briefing, so please register as soon as possible.
Lisa Goldstein
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
t: 0207 631 2152
www.thescreen.org
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