Digital Perspective, 2010

As in 2009, The Screen will focus its last event of 2010 on looking back at the past 12 months. For The Screen this has been a tumultuous year in the development of our corner of the digital out-of-home industry - one in which our events have evolved dramatically in frequency, scope and attendees. But has the wider industry also faired so well ?

Have we bounced back after the tough year of 2009 ? Did DOOH finally emerge as a mainstream media force ? Are advertisers flocking to the new formats at Westfield, T5 and the Tube ? Is new investment flowing into new sites and is the industry vendor base starting finally to make some money ?

To ponder these questions and more, The Screen has brought together a selection of key DOOH industry commentators to discuss the year gone by at a special end of year Breakfast Briefing, to be held on 3rd December at The Hospital Club in London’s Covent Garden.

Taking a moment to reminisce misty eyed over bagels and coffee, before delving into their predictions for the year ahead, attendees will hear brief presentations and have time to network and debate the questions raised.

Speakers Inc:

the network owner...

Jeremy Male - CEO UK & Northern Europe, JCDecaux. JCDecaux have aggressively grown their global estate in 2010 and significantly stepped up their investment in digital. Jeremy will discuss the importance of digital to JCDecaux and how it is shaping their plans for the future.

the campaign planner...

James Copley - UK COO, Kinetic. Kinetic have established themselves as the leading media planner for the global digital out-of-home market. James will assess the importance of 2010 in establishing DOOH as a mainstream media format.

the creative director...

Paul Banham – Digital Creative Director, JWT. JWT is one of the largest advertising agencies in the world and responsible for introducing some of the world’s largest brands to the creative opportunities enabled by digital out-of-home. Paul will talk about how clients are viewing this maturing medium.

Venue:

The Hospital Club, Forest / Private Screening Room
24 Endell Street, London, WC2 9HQ
Click for Map | Click for Street View

Date: 3rd Dec 2010
Time: 9am - 11am

Cost: (including breakfast)

Free to Screen Forum Members

Send Cheques to :
20 Eastcastle Street, London, W1W 8DB, UK

Note: There are very limited places for this breakfast briefing, so please register as soon as possible.

Lisa Goldstein
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

t: 0207 631 2152
www.thescreen.org