LoveContent Launch
At a special breakfast briefing event to be held at The Hospital Club in London, The Screen’s ‘DOOH Creative Experts Panel’ will be showcasing the LOVE CONTENT initiative and providing their expert take on the A-to-Z of campaign creation for the DOOH industry.
The digital signage industry may well be built on technology - but it is 100% dependent on great content to succeed. With almost no limit to what can be done with screens and technology - The Screen is now focusing on how creatives can drive the next stage of the industry’s development.
The Screen’s LOVE CONTENT initiative is both an online resource and physical touring gallery. Promoting key learnings from within the DOOH media buying, selling and network owning communities - whilst constantly celebrating a growing body of creative work.
On the 25th January, attendees will hear insight from panel members, find out what advertisers and network owners are looking for. Additionally they get a unique opportunity to hear the panel’s views on some of the content to be presented at the first gallery showcase at ISE in Amsterdam on the 1st-3rd February. As ever there will be lots of time to network and discuss the points raised.
Speakers from The Experts Panel will include:
Niall McBain, CEO of WPP agency Spafax
Eric Penot, Digital Media Director at JCDecaux
Paul Banham, Digital creative director at JWT
Caroline Nugent, UK Head of Digital at Kinetic
Lisa Rokny, Head of Creative and Development, CBS Outdoor Digital
Mike Blackman, Managing Director at ISE
Richard Cobbold, Chairman of The Screen & founder of Digital View
Neil Morris, Managing Director of Grand Visual.
Videos
Venue:
The Hospital Club, Forest / Private Screening Room
24 Endell Street, London, WC2 9HQ
Click for Map | Click for Street View
Date: 25th Jan 2011
Time: 9am - 11am
Cost: (including breakfast)
Free to Screen Forum Members
Send Cheques to :
20 Eastcastle Street, London, W1W 8DB, UK
Note: There are very limited places for this breakfast briefing, so please register as soon as possible.
Lisa Goldstein
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
t: 0207 631 2152
www.thescreen.org
Additional information
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