The Screen @ The Movies

At a special breakfast briefing event to be hosted at one of London's most modern cinema complexes, The Screen will look at how digital out-of-home is being used to transform the cinema-going experience.

From digital menu boards, to ticket kiosks, digital foyer advertising, digital projection and 3D - visiting the cinema has become a truly integrated digital experience. The Screen will look at how different digital out-of-home formats are evolving and how the roll out of digital projection infrastructure is enabling huge growth within the sector.

The session will assess the financial opportunities open to digital signage companies and the likely impact to the media sales balance within the cinema world.

Attendees will see first hand how London’s newest cinema’s have become showcases for the best in display and digital signage technology. They will hear brief presentations, have time to network and discuss the points raised, whilst having the unique opportunity to tour the different implementations on site and get a ‘behind-the-scenes’ view.

Speakers Inc:

Mark de Quervain - Sales and Marketing Director of Vue Entertainment.
Part of the original management team behind Vue Cinema’s launch and brand development, Mark will discuss how Vue is using digital formats to transform its venues and develop its unique cinema-going experience.

Josh Honda & Martijn Bakker - Strategic Marketing Manager Digital Cinema & Product Specialist Digital Signage at Sony - will discuss how projection is driving a digital revolution within the cinema industry and present some recent case studies of integrated signage & projection systems from across Europe.

George Eyles - Head of Digital Cinema and Signage, Arqiva Broadcast & Media - will show how investment in digital infrastructure is changing the cinema business and providing a host of new opportunities for digital out-of-home, signage and media organizations.

Garfield Smith – Chief Executive of Boomerang Media Group, will talk about the evolution of cinema advertising in the digital age, his learnings from the transition from paper to digital and how the traditional media sales balance is changing.

Venue:

Vue Westfield, Scene (VIP area), Westfield Shopping Centre, Aerial Way, London, W12 7G

Date: Wednesday 10th Feb 2010
Time: 9am - 11am

Cost: (including breakfast)

Free to Screen Forum Members

Send Cheques to :
20 Eastcastle Street, London, W1W 8DB, UK

Note: There are very limited places for this breakfast briefing, so please register as soon as possible.

Lisa Goldstein
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t: 0207 631 2152
www.thescreen.org