Interactivity & The Rules of Engagement

On 23rd June, The Screen will be holding a special ‘Interactivity’ Breakfast Briefing to at the Ogilvy Digital Innovation Labs in London’s Canary Wharf.

The next generation of digital media installations is all about interactivity. From large format multi-touch, to gesture recognition, to social media, QR codes and mobile integration; interactivity is the ‘must-have’ add-on for retail promotion and DOOH advertising campaigns. An ever expanding digital opportunity for targeting and engaging consumers directly, means brands and advertisers must look to interactivity to enhance engagement, deliver better data & drive more memorable campaigns.

Hosted by Nicole Yershon - Director of Innovative Solutions at Ogilvy London - the morning event will study some of this year’s most exciting and innovative interactive digital out-of-home and retail installations - assessing the techniques employed, the technologies used and the overall media & campaign effectiveness.

Attendees will hear brief presentations from the media, retail, technology & mobile worlds - have the opportunity to network, tour the Digital Lab and discuss the points raised.

Speakers Inc :

Gwen Coble, Retail Solutions Manager, EMEA, HP – Gwen will talk about the techniques retailers are employing to drive sales through interactive experiences.

Marina Clement - Ford Britain Account Director, Ogilvy & Mather Advertising - Marina will discuss the planning & implementation of the recent national Ford CMax interactive augmented reality campaign.

Liam Boyle - Managing Director, Monster Media – Liam will showcase Monster Media’s ‘big installation’ approach to interactivity and engagement, where ‘technology meets creative’.

Rob Thurner - Senior Mobile Consultant - With feedback loops, bluetooth and QR codes; Rob will discuss how the mobile phone is fast becoming digital signage’s favourite interactive media accessory.

Details

Date:
Thursday 23rd June 2011

Time:
9am - 12pm

Venue:
Ogilvy East
9th Floor, The Cutty Sark
10 Cabot Square, Canary Wharf,
London, E14 4QB
(click here for a map)

Cost £90 (+VAT)
Screen Members : This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Non-Screen Members : Pay Here

Note: There are very limited places for this breakfast briefing, so please register as soon as possible.

Lisa Goldstein
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

t: +44(0)207 631 2152
m: +44(0)7952 407 974

www.thescreen.org

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