Planes, Trains & Automobiles

The opportunity for advertisers to target the travelling public has never been greater. The transport sector has not only provided some of the earliest and most successful digital signage case studies, but it has put the DOOH industry firmly on the map and underpinned its recent growth.

The high traffic and high value audiences of the worlds’ airports, train stations and metro hubs have proved highly desirable to digital advertisers. Whilst advances in mobile internet & video-on-demand technology is enabling a host of exciting passenger-targeted digital opportunities.

The Screen Forum is holding an informal breakfast meeting on Wednesday 10th February to assess these trends and understand how different transport markets are using digital signage to attract advertising and engage with their audiences.

An informal breakfast meeting with brief presentations and case studies from companies specialising in the different sectors of ‘Planes, Trains & Automobiles’. The session will provide valuable insight and an opportunity to network and discuss the points raised.

Speakers Inc:

Niall McBain – CEO of Spafax, the WPP agency that arguably invented the captive audience network with its in-flight entertainment work. With more than 60 international airline clients, Niall will discuss how digital advertising is evolving in the air.

Tom Winbow – Head of Digital at Titan Outdoor, the company that controls over 90% of the UK’s rail advertising. Tom will discuss Titan’s increasing use of different digital mediums to reach their 1.2 billion annual rail audience.

Jason Cotterrell – Commercial Director of CBS Outdoor. Responsible for all CBS’ bus advertising, Jason will discuss how the CBS experience is expanding its digital proposition above the ground.

Frederik Vroman – Business Development Manager at Dzine, one of the world’s foremost suppliers of passenger information systems, will discuss the trend towards combined information and advertising media solutions.

Venue:

The Hospital Club, Forest / Private Screening Room
24 Endell Street, London, WC2 9HQ
Click for Map | Click for Street View

Date: Wednesday 10th Feb 2010
Time: 9am - 11am

Cost: (including breakfast)

Free to Screen Forum Members

Send Cheques to :
20 Eastcastle Street, London, W1W 8DB, UK

Note: There are very limited places for this breakfast briefing, so please register as soon as possible.

Lisa Goldstein
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t: 0207 631 2152
www.thescreen.org