Digital Perspective
2009 has been a tough year for the mainstream media market – but how will the digital signage segment look back on the impact of the credit crunch.
A period of industry shake-out and survival, or a year of grabbing market share from other traditional media. A year on hold, or a year when the digital out-of-home market finally came of age
Certainly the serious operators have consolidated their positions and grown their digital offerings; other European countries have begun to take up the challenge of building up their infrastructure; and whilst many brands have cut overall spending, digital has often been maintained.
The Screen Forum is holding an informal breakfast meeting on Tuesday 8th December to discuss these different visions of how the digital signage industry will come to view 2009.
The attendees will hear brief presentations and opinion from digital experts on the buying and the selling side, covering both the UK and wider markets. The session is designed to provide valuable insight with an opportunity to network and debate the topics raised.
Speakers Inc:
Carolyn, the new UK Head of Digital at WPP's specialist outdoor media agency Kinetic, will discuss how during 2009 the industry has evolved in the eyes of the advertising client.
Michael wil provide the overall analysis of where the digital out-of-home industry now sits amongst the wide range of new digital and more traditional media options.
OOH.tv is the leading foreign language internet portal for the digital out-of-home industry, with French, German & Spanish editions covering all the developments across the wider European market. Denis will discuss the European experience over the last 12 months.
The US manufacturer of the transmission & switching devices used by the digital signage industry will give the supply side perspective, with an overview of how their sales have developed across the different global markets.
Venue:
The Hospital Club, Forest / Private Screening Room
24 Endell Street, London, WC2 9HQ
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Date: Tuesday 8th December 2009
Time: 9am - 11am
Cost: (including breakfast)
Free to Screen Forum Members
Send Cheques to :
20 Eastcastle Street, London, W1W 8DB, UK
Note: There are very limited places for this breakfast briefing, so please register as soon as possible.
Lisa Goldstein
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www.thescreen.org
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