The Advance Of Mobile

From providing new low cost connectivity options, to enabling interactive feedback loops, user generated messaging, blue-tooth advertising and remote screen control. The mobile phone is fast becoming Digital Out-Of-Home’s favourite technical and media accessory.

With the ever expanding ability to target and engage consumers directly, advertisers are looking to mobile to add value to their campaigns. They expect the Digital Out-Of-Home industry to be able to provide suitable strategies for integrating the technology and an understanding of the ROI benefits.

Meanwhile, for operators, mobile increasingly offers intriguing opportunities for simpler connectivity, broadband information delivery and lower install and operating costs.

The Screen Forum is holding an informal breakfast meeting on Tuesday 9th March to assess these trends and understand how digital signage network owners, advertisers and end users can integrate with mobile technology to both enhance the media experience and the network infrastructure.

An informal breakfast meeting with brief presentations and case studies from companies specialising in different arenas of the mobile sector. ‘The Advance Of Mobile’ session will provide valuable insight and an opportunity to network and discuss the opportunities raised.

Speakers Inc:

Richard Metcalf – Business Development Director at Joule, formerly Kinetic Mobile, Joule is one of the pioneers of mobile marketing. Richard will talk about how to sell the benefits of the DOOH / Mobile combination to advertisers.

Robert Thurner - Commercial Director at Incentivated,a brand agency that focuses on developing mobile campaigns. Robert (formerly marketing director of Clear Channel) will discuss a host of case studies from across the media and DOOH industry.

Tom Gardner – Business Development Manager at Hutchinson 3G. 3 were one of the first firms to launch wireless broadband, and they remain one of the most innovative and competitive providers. Tom will discuss how 3 is tailoring its services to specifically address the needs of the DOOH market.

Scott Davies - Vice President for UK & Ireland at never.no. a technology company focusing on connecting broadcasters, brands, outdoor media owners and digital screen networks with online and mobile consumers. Scott will take us through some case studies on how the technology solutions they provide work in Digital Signage and Broadcast.

Venue:

The Hospital Club, Forest / Private Screening Room
24 Endell Street, London, WC2 9HQ
Click for Map | Click for Street View

Date: Tuesday 9th Mar 2010
Time: 9am - 11am

Cost: (including breakfast)

Free to Screen Forum Members

Send Cheques to :
20 Eastcastle Street, London, W1W 8DB, UK

Note: There are very limited places for this breakfast briefing, so please register as soon as possible.

Lisa Goldstein
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

t: 0207 631 2152
www.thescreen.org