Planes, Trains & Automobiles, NEW YORK

The Screen Forum USA is pleased to announce its NewYork launch event in association with the Digital Screenmedia Association. A morning briefing at which we will hear from some of North America's key executives from the digital out-of-home transport sector.

The opportunity for advertisers to target the traveling public has never been greater. The transport sector has not only provided some of the earliest and most successful digital signage case studies, but it has put the D-OOH industry firmly on the map and underpinned its recent growth.

The high traffic and high value audiences of the worlds’ airports, train stations and metro hubs have proved highly desirable to digital advertisers. Whilst advances in mobile internet & video-on-demand technology is enabling a host of exciting passenger-targeted digital opportunities.

The newly launched Screen Forum USA is holding an informal breakfast meeting on Tuesday 22nd June to assess these trends and understand how different transport markets are using digital signage to attract advertising and engage with their audiences.

An informal breakfast meeting with brief presentations and case studies from companies specializing in the different sectors of ‘Planes, Trains & Automobiles’. The session will provide valuable insight and an opportunity to network and discuss the opportunities raised

Speakers Inc:

Rich Ament – CBS Outdoor : Senior Vice President, Business Development , Displays Division. Rich will discuss CBS’ experience across its digital channels on rail, roadside and the subway - where CBS’ digital medium is some the most noticeable street advertising in New York.

Erik Bottema – Kinetic Worldwide : Director of Aviator North America Aviator is Kinetic's business unit dedicated to air travel. Erik is in a unique position to provide industry-leading insight into the impact of digital on this crucial transport sector.

Mark French – Founder of NBC Everywhere & new D-OOH Strategist Institute CPRS. Having built a digital business delivering 5 billion annual impressions for NBC (including taxis, pumps & in-flight), Mark will give his unique assessment of the digital opportunity in transport.

Denise MacDonell – Harris Corporation : General Manager of Digital Signage. Harris’ recent digital installation on the buses in Raleigh breaks new ground in pointing to the future direction of the passenger experience. Denise will present their learnings from this exciting installation.

Lou Giacalone – President & Founder of CoolSign & DSA Executive Board Member. Lou will review case studies showing how the digital signage industry in North America is rising to the challenge of developing solutions that meet the needs of transport operators.

Venue:

The Screening Room, The Crosby Hotel, 79 Crosby Street, (between Prince and Spring Streets)
New York NY 10012 , New York

Click here for map

Date: Tuesday 22nd June 2010
Time: 9am - 12pm

Cost: (including breakfast)

Free to Screen Forum Members

Send Cheques to :
20 Eastcastle Street, London, W1W 8DB, UK

Note: There are very limited places for this breakfast briefing, so please register as soon as possible.

Lisa Goldstein
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t: 0207 631 2152
www.thescreen.org