Six Degrees of Motion

How does content design, image motion and movement drive IMPACT in digital-out-of-home ? Is it different for retailers and advertising networks ? How do the content companies sell their services and what are retailers, brands and media buyers looking for and how do they measure its success?

Full screen, split screen, flash animation, video, landscape or portrait - what works and what doesn't in this new creative medium?

On Wednesday 14th July, The Screen Forum is to hold an informal breakfast meeting to look at the '6 Degrees Of Motion' (the scale devised by CBS to describe the animating steps from static posters to full moving video).

In an attempt to understand what makes digital signage content work - we will hear from retail and outdoor advertising creatives to understand the tricks they use, from the media sales teams on the creative and budgetary process, and from the buyers and clients as to what they want and what they like.

As ever, the session will be top-and-tailed with the best smoked salmon bagels in London and the opportunity to network and discuss the questions raised.

Speakers Inc:

The Buyer :
Dylan Mouratsing, Global Insight Manager at outdoor media buyer Kinetic, will present their recent Digital Mall research investigating the different effects of animation vs. static copy.

The Seller :
Lisa Rokny, Creative Communications Director at CBS Outdoor, will discuss their experience of selling the creative possibilities to brands and agencies and how they advise them on the use of motion.

The Makers :
Nick Gale, Managing Director at Realisation, as one of the premier creative houses for retail media, Nick will talk about how they drive their brand clients to invest in creative and how they demonstrate its return on investment

The Makers :
Chris Shields : Partner at Amigo, the established digital out-of-home creative specialists - Chris will outline the tricks of the trade and their approach to delivering eye-balls for their advertising clients.

Venue:

The Hospital Club, Forest / Private Screening Room
24 Endell Street, London, WC2 9HQ
Click for Map | Click for Street View

Date: 14th Jul 2010
Time: 9am - 11am

Cost: (including breakfast)

Free to Screen Forum Members

Send Cheques to :
20 Eastcastle Street, London, W1W 8DB, UK

Note: There are very limited places for this breakfast briefing, so please register as soon as possible.

Lisa Goldstein
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t: 0207 631 2152
www.thescreen.org